Module(s)
Objective(s)
Module
1
Introduction to developer marketing
- What is developer marketing?
Difference between B2B, B2C, and B2D
Understanding developers
Understanding the developer persona | | Module
2
| Developer marketing strategy | - Creating a developer marketing plan
The Funnel Engagement System
Using tools as a marketing strategy | | Module
3
| Developer Community Engagement | - Meeting developers where they are
How to get the best out of developer events (Attendee)
How to get the best out of developer events (Organizer)
Planning and executing great hackathons
Physical events vs virtual events
Hosting good virtual events
How to promote developer events | | Module
4
| Technical presentation | - Selecting the right topic for a talk or workshop
How to prepare for a technical talk
Delivering good technical workshops
Engaging developers post-presentation
How to apply for CFPs and get accepted | | Module
5
| Technical writing and guides | - The importance of technical writing
Writing good documentation
How to use markdown to write
How to write good blog posts and guides
Technical content distribution (Where to share your content for reach) | | Module
6
| Developer experience | - Understanding the developer journey
Developer experience mistakes to avoid
Explore developer experience with real apps and platforms
7 elements of a great developer experience | | Module
7
| Advertising and sponsorship | - Sponsorships vs. partnerships: choosing the right ship
Promoting developer content
Using advertising as a sponsorship
Leveraging influencer marketing
The best way to sponsor events and conferences |